Expert Copywriter for the Pet Industry
I work collaboratively with pet industry entrepreneurs to craft effective marketing solutions that drive results.
Reach Your Target Audience
Connect with people whose values align with your offerings.
Grow Your Business
Create engagement, build trust and strengthen your brand.
Save Precious Time
Save time to focus on what you do best.
As an entrepreneur in the booming pet industry, you’re committed to fulfilling the needs of pets and their owners with your services and products.
Whether you provide compassionate medical care for sick and injured animals, boarding and daycare services for four-legged guests, training classes for shy or unruly canine students or another type of service or product for devoted pet parents and their furry offspring, you know the success of your business doesn’t just depend on the quality of your work, but also how effectively you can reach your ideal customers online.
In today’s competitive market, pet owners have an unprecedented desire to care for their pets and a plethora of options to choose from. What does this mean for you? A strong online presence and competitive marketing strategy aren’t just an option—they’re an absolute must for your business to stand out from other companies in the industry and thrive.
And yet…
It seems there aren’t enough hours in the day to manage your business, take great care of your clients and employees and navigate the choppy waters of online marketing. That’s where I come in.
With a tailored marketing strategy that aligns with your values and goals, compelling copywriting and SEO-optimized content I can help elevate your website to new heights, attract new customers and drive consistent growth for your business… and perhaps help you save precious time and energy to do the things you love most.
Sounds like an intriguing opportunity to boost your business’s success, doesn’t it?
Copywriting services for:
Veterinary clinic or hospital
Pet food and nutrition company
Pet supply store
Pet Grooming salon
Pet boarding and daycare facility
Pet training and behavior service
Pet insurance company
Pet tech startup
Pet apparel and accessory brand
Pet wellness center
Pet adoption and rescue organization
Pet funeral and memorial service
I’d love to work with you!
I’m so glad you’re here.
Hi, I’m Michele, a copywriter specializing in the pet industry.
My adventure with marketing began as a multidisciplinary copywriter working for a local marketing agency. As I spent my days writing on a diverse array of topics, I eventually realized the most captivating copy is crafted not merely from research, but from the fusion of genuine passion and authentic understanding.
Have you ever searched for a freelance copywriter and wondered how an “outsider” like me can capture the essence of what you do and help your business thrive?
The answer is simple-- I understand your ideal customers intimately because I am one of them. My love for my three cherished companions – a spicy chihuahua and two cuddly kitties and my commitment to caring for them – has given me insight into the desires and needs of pet owners.
Through my writing, I am here to amplify your brand's voice, weaving narratives that resonate with pet lovers and drawing them closer to your offerings.
The pet industry is not just a niche to me; it's a realm of joy, companionship and shared experiences. With every piece of content I create, I strive to capture the essence of these emotions and help your business flourish.
Let's embark on this journey together, crafting stories that connect, engage and inspire. Your perfect customers are out there, waiting to be drawn in by the usefulness, innovation and passion behind your brand.
“Great things in business are never done by one person; they’re done by a team of people.”
Services and Rates
Website Copy
Turns visitors into customers with persuasive and SEO-optimized copy for your website.
$300 for 1000 words
SEO Blogs
Reach your ideal clients with information that’s useful to them, potentially resulting in them buying your offerings.
$200 for 1000 words
Emails
Nurture leads over time, keeping your brand top-of-mind until they're ready to convert.
$150 for 3 emails
Newsletters
Maintain engagement with your audience by sharing important updates, news, events and promotions.
$100 each
Product Descriptions
Persuade potential customers by highlighting the unique selling points, addressing pain points and showcasing the value your product offers.
$50 - $75 depending on the complexity of the product
Social Media Ads/Posts
Leverage social media ads and posts to increase brand exposure and ultimately drive business growth.
$50 each
Grant Proposals
Secure invaluable funding for your shelter, rescue or humane society with a compelling narrative that resonates with funders.
Priced on a case-by-case basis
My Portfolio
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SEO Blog
Blogs are an excellent way to increase traffic to your website and help your clients find you and the services and products you offer. Below is a sample SEO-optimized blog on Valley Fever in dogs.
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Website Copy
Website copy aims to explain the importance and benefits of the services you offer. When written using persuasive and informative copy, it serves to influence potential customers to take action.
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Product Description
An example of a product description of CBD treats for dogs. The description highlights the product’s benefits and appeals to devoted pet owners looking for natural ways to enhance their pet’s health and wellbeing.
FAQs
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Copywriting plays a crucial role in your business's success by effectively communicating your brand's message, attracting and engaging your target audience, and ultimately driving conversions. Well-crafted copy can improve your website's SEO, boost your online visibility and establish trust with potential customers, which can lead to increased sales and brand loyalty. It's an investment that directly impacts your bottom line and brand reputation.
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I believe in open communication and collaboration. I typically include two rounds of revisions in my projects to ensure you're satisfied with the final product. We'll establish a clear feedback process to make any necessary adjustments and fine-tune the copy until it meets your expectations.
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Understanding your business and audience is crucial. I start by conducting thorough research on your industry, competitors, and target audience. This includes studying market trends, analyzing your competitors' messaging, and even seeking feedback from your current customers to ensure my copy aligns with your business goals.
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My typical turnaround time depends on the scope and complexity of the project. For smaller projects, it may be a matter of days, while larger projects may take a few weeks. I prioritize meeting deadlines and can discuss a specific timeline for your project during our initial consultation.
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To start a project, I'll need a clear understanding of your goals, target audience, brand guidelines and any specific information or materials relevant to the project. The more details you provide upfront, the smoother the process will be.
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My primary focus is on creating compelling content for your business. I excel at crafting engaging copy and, if needed, can also provide optional images to complement the written content. However, I do not offer content distribution and publishing services as part of my core offerings.
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No, you are not required to sign a long-term contract when working with me. I understand that every project and business is unique, and my approach is flexible to accommodate your specific needs.
I typically work on a per-project basis, which means we'll establish a contract for each individual project we collaborate on. This approach allows you to engage my services as needed without any long-term commitments.